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Hugo van de Brug

Business Operations Advisor

Hugo van de Brug

From data to decision.

Not available

Years experience
28
Roles
13
Employers
9
Certificates
13
Where my years went
  • Operations and support 17.5 yrs
  • Process and IT 1 yrs
  • Agile and teams 4.5 yrs
  • Data and operations 5 yrs

I bring structure and clarity, create grip and help teams do their work more effectively and coherently. Data is my starting point, always combined with practice. For over twenty years I have worked where business meets IT: as application manager, process manager, Scrum Master, Product Owner, Agile Coach, BI developer and now as business operations advisor.

I am practical by nature and a born problem solver. I see obstacles as chances to overcome. My focus is the team result: I take on whatever role moves the team forward. On the pit wall you would say: I am the race engineer, the team is the driver.

Krommenie LinkedIn Contact Download CV (pdf)

Experience

Career at a glance

Every bar is a role, the colour shows the domain.

  1. Jan 2026 → now 11m

    Business Operations Advisor Current

    Waterschap Amstel, Gooi en Vecht

    Giving direction to the annual plan, and providing reports that support both day-to-day management and strategic decisions.

    • Direction and steering of the annual plan
    • Developed chain-wide planning
    • Project lead for the proof of concept of a CCMS
    • Management reporting for operational control and strategic decision-making
    • Facilitated collaboration between heads of department
    • Safeguarded structure and continuity within teams, including guiding employees with complex support needs

  2. Mar 2025 → Dec 2025 10m

    Change facilitator and data analyst/BI developer

    Waternet · Amsterdam

    Sharpening and improving processes within the department, and making their impact on teams visible. Data as the basis, always combined with practice.

    • Brought structure, made bottlenecks visible and turned them into feasible improvements
    • Helped the management team gain overview and translate insights into the execution plan
    • Set direction and priorities, with progress in manageable steps
    • Led several projects while safeguarding coherence, progress and focus

  3. Apr 2021 → Jan 2022 10m

    Scrum Master / Product Owner

    Motopp · Haarlem · via InnSpire

    Coaching status holders towards a career in tech, within a team of Mendix-trained low-code developers.

    • Coaching, mentoring and supporting status holders who went on to work at clients
    • Contributed to the design of several applications and advised on their setup
    • Helped achieve successful placements at clients

  4. Mar 2021 → Feb 2025 4y

    Scrum Master / BI specialist (non-IT)

    Waternet · Amsterdam · via InnSpire

    Guiding teams in improving work and change processes, and making annual plans visible and actionable.

    • Key role within Wastewater Treatment, Drinking Water and the Data Analysis Team of Asset Information Management
    • Designed and introduced visual management
    • Defined KPIs and drove change processes
    • Visualised annual plans and supported their execution

  5. Jan 2020 → Nov 2020 11m

    Scrum Master / Customer Journey Expert (non-IT)

    Tele2 / T-Mobile · Den Haag

    Introduced agile ways of working within Customer Operations, aimed at the customer journey.

    • Set up and coached several Customer Operations teams
    • Drove customer experience initiatives based on data from multiple sources
    • Set up stakeholder mapping and turned KPIs into user stories
    • The link between Consumer Mobile Operations and IT Operations
    • Co-responsible for approving IT releases and network changes

  6. Jun 2017 → Jan 2020 2y 8m

    Scrum Master / Customer Journey Expert

    Tele2 · Amsterdam

    Guided the new way of working in agile teams and improved customer journeys as subject-matter expert.

    • Supported the Product Owner with backlog management, and contributed epics and stories
    • Started new initiatives with data as the starting point
    • Translated business requirements into IT requirements
    • Created BPM models and set up and improved operational processes
    • Contract Takeover: business requirements and process design (2017 - 2018)
    • Designed and implemented a new mobile repair process (2019)

  7. Apr 2016 → Jun 2017 1y 3m

    Senior IT Process Manager

    Tele2 · Amsterdam

    Guided IT and the consumer division into becoming strong partners.

    • Set up Problem Management with weekly reports on availability and disruptions
    • Monthly governance to assign and prioritise improvements
    • Coordinator for major and critical incidents in the Consumer Mobile IT chain, from incident to RCA
    • Responsible for approving IT changes and releases
Earlier experience 6 roles, 1998 - 2016

  1. Oct 2007 → Apr 2016 8y 7m

    Application Manager / part-time Scrum Master

    Tele2 · Amsterdam

    Application management for the consumer chain, and the first steps as Scrum Master and Product Owner.

    • LTE rollout: Scrum Master and Product Owner for a sub-team (2013 - 2017)
    • BPMS implementation (2013 - 2019)

  2. Aug 2006 → Oct 2007 1y 3m

    Application Manager

    DKTP · Zaandam

  3. May 2005 → Aug 2006 1y 4m

    Application Manager

    D-Reizen · Hoofddorp

  4. Jan 2000 → May 2005 5y 5m

    Application Manager

    Gemeente Rotterdam (DSO) · Rotterdam

  5. Feb 1999 → Jan 2000 1y

    Helpdesk Employee

    AstraZeneca · Zoetermeer

  6. Aug 1998 → Dec 1998 5m

    Helpdesk Employee

    Centric · Rotterdam

Skills

Agile and teams

8.5 x1000 rpm

  • Scrum Master
  • Product Owner
  • Agile Coach
  • Kanban and Lean

Data and steering

8.7 x1000 rpm

  • Power BI
  • KPIs and visual management
  • Process improvement and BPM
  • Customer journeys
  • Annual and chain-wide planning
  • Management reporting

Technology

7.1 x1000 rpm

  • Jira, Confluence and Trello
  • Power Automate
  • Azure
  • WordPress and custom plugins
  • Docker and self-hosting

People and change

8.4 x1000 rpm

  • Stakeholder management
  • Coaching and mentoring
  • Change management
  • Project leadership
Languages
Dutch: native, English: full professional proficiency
Working level
Bachelor/master level
Driving licence
B
Competencies
Customer focused, Perseverance, Result driven, Analytical, Flexible, Committed, Collaborative, Driven, Accurate, Integrity, Stress resistant, Self-reliant, Proactive

Certificates & education

Learning curve: certificates earned since 2010
13 0 2010: +1 2015: +1 2017: +1 2018: +1 2019: +2 2020: +3 2021: +2 2023: +2 2010 2013 2016 2019 2022

Certificates

  • 2023 Certified SAFe Agilist 6 Scaled Agile
  • 2023 Professional Scrum Product Owner II Scrum.org
  • 2021 Agile Business Expert, Agile Coach IIABC / Agile Scrum Group
  • 2021 Professional Scrum Master II Scrum.org
  • 2020 Professional Agile Leadership Scrum.org
  • 2020 Agile Leiderschap Dimensions Training
  • 2020 Professional Scrum Master I Scrum.org
  • 2019 Professional Scrum Product Owner I Scrum.org
  • 2019 International Kanban Master Foundation scrum.as
  • 2018 Lean Practitioner The Lean Six Sigma Company
  • 2017 Business Process Management TIMAF
  • 2015 AppDynamics In Action for Power Users AppDynamics
  • 2010 PRINCE2 Foundation Centric

Education

  • 1998 Vocational: Information Systems Management (MBO) Albeda College, Rotterdam
  • 1996 Vocational: Administrative Assistant (KMBO) Albeda College, Rotterdam
  • 1994 Vocational: Administrative Assistant (VBO) Vallei College, Amersfoort

The Garage

What I build alongside my work.

I am Pitbot. Hugo comes up with it, steers and tests. I do the typing.

Everything in the garage is vibe-coded: built in conversation with AI, with Hugo at the wheel.

Contact

A question, an assignment or just a chat about data or F1? Send me a message.

Or via LinkedIn →